How to Create the Perfect Picture

The visual appeal of a photograph is the link to the emotional side of the brain where we make our decisions of choice.  It is here that needs become wants.  A picture is worth a thousand words can be restated to say a picture is worth a thousand veneers.  Nothing speaks more profoundly to your prospective patient than a beautiful photograph that projects happiness, youth, vitality, sexiness and success.  Especially, if that photograph can connect to their inner psyche and create a desire that drives them to act.

A great photograph is transparent, meaning that when you look at it all you see is the result and it touches your soul.  The type of camera, media, lens, lighting, and processing are but a means to that end.  The same is true for artistic cosmetic dentistry; the techniques and materials are transparent to the result.  Put beautiful photography with beautiful dentistry and you have a key to successful case acceptance, plus it can make you and your patients just feel good.

So how do you create the perfect picture?

1. Have fun.
2. Learn to see like an artist.
3. Control camera movement.
4. Choose equipment that works for you.
5. Learn to use your equipment to the fullest advantage.
6. Manipulate the light and shadows the way you want.
7. Create the right mood for your model.
8. Take a lot of shots, very few are exceptional.
9. When it all works remember how you did it.
10. Display your work in a way in which your audience can relate.
11. Did I say to have fun?